BDNY 2016, RECORD ATTENDANCE AND A 37 PERCENT INCREASE IN EXHIBIT SPACE

Boutique Design’s annual East Coast trade fair and conference draws 6,900+ hospitality design professionals and 615 exhibitors to New York’s Javits Center, November 13-14, shattering previous records for attendance and exhibit square footage

More than 6,900 hospitality design professionals from the eastern United States, Canada and Europe took part in the seventh Boutique Design New York (BDNY) trade fair and conference, held Nov. 13-14 at the Jacob K. Javits Convention Center. The event charted a 19 percent increase in attendance over the 2015 fair, continuing a pattern of double-digit, year-over-year growth since its inception.

Exhibit space grew by 37 percent, to 112,000 net square feet, showcasing 615 manufacturers and marketers of furniture, fixtures, lighting, seating, wall coverings, accessories and other design elements for hospitality interiors. The mix included more than 77 international exhibitors/sponsors from 12 countries, including Canada, China, Denmark, Israel, Italy, Mexico, Netherlands, New Zealand, Portugal, Spain, Taiwan and the UK.

“We were thrilled with this year’s attendance, particularly the increase in notable hospitality ownership groups and brands headquartered in the region,” said Michelle Finn, president of Hospitality Media Group (HMG), which produces BDNY and sister trade fair BDwest, held each spring in Los Angeles. “The hospitality design community—local and national—supported BDNY in a meaningful way, and our customers reaped the benefits.”

Exhibitor Tyler Jones, senior director of sales at Boca Raton, Florida-based Decolav, said BDNY is becoming the preeminent hospitality trade fair. “It seems every year is busier and better for exhibitors and attendees alike. We can credit countless projects and relationships coming from this show, and we plan to continue to be a part of it,” he said.

Finn attributes BDNY’s dramatic growth to its elevated atmosphere, product displays, conference programming and unique features. “This year’s trade fair was our most interactive yet, with guest artists Chor Boogie and Bruce Rosenbaum inviting attendees to ask questions, even join in, as they developed large-scale works on the exhibit floor,” she said. “And the new Incubator space gave attendees a chance to try out the very latest VR/AR and 3D printing applications for hospitality designers and their clients.”

The Incubator featured hands-on demos by presenters from Chicago-based design communication agency SONNY+ASH (formerly Studio Rendering, Inc.); Warren, New Jersey-based integrated design and engineering firm PS&S; Brooklyn, New York-based 3D printing service Make Mode; and SoCal-based design firm CarrierJohnson + CULTURE.

“BDNY is my favorite trade fair,” said repeat attendee Monica Meade, interior design manager, Marriott International. “The size of the booths and intimacy of the spaces allow you to see all of the unique products that are offered. I will definitely attend next year.”

BDNY CONFERENCE

An expanded 2016 conference program kicked off Sunday morning, Nov. 13, with a keynote address from internationally renowned designer Karim Rashid, who challenged hospitality to stop thinking about style and focus on the human experience—from avoiding the usual low table-and-sofa arrangement which makes it hard to snack, work or connect to creating smart guest rooms that are customized literally with a tap of an app. Rashid’s remake of Temptation Resort & Spa Cancun was featured in Boutique Design’s July/August 2016 issue.

Following Rashid’s breakfast presentation, Boutique Design executive editor and HMG conference director Mary Scoviak moderated a discussion with CEOs of leading lifestyle brands on the trends, challenges and skills that win commissions in their dynamic segment of the hospitality market. Panelists for “Living the Lifestyle: A View From the C-Suite” included Scott Gerber, principal and chief executive officer, Gerber Group; Ingo Schweder, chief executive officer and founder, GOCO Hospitality; and Josh Wyatt, president, Equinox Hotels.

“Design has evolved from decoration to marketing and now to a guest service. The Lifestyle Leaders’ panel underscored the need to create interiors that organically deliver what guests want, when and how they want it. A cool look is essential, but it has to work within the priorities of each guest’s lifestyle,” said Scoviak.

The session lineup featured more than 35 interactive discussions with 100+ hospitality owners, developers, designers and purchasers, including leaders at AKA, Cachet Hotel Group, Champalimaud, Dalian Wanda Commercial Properties, Ennismore, FRCH Design Worldwide, Gensler, Gettys Group, Hilton Worldwide, HOK Hospitality, Hyatt Hotels Corporation, KHP Capital Partners, Lark Hotels, Marriott International, Martin Brudnizki Design Studio, Purchasing Management International, Rockwell Group, sbe, Studio Munge, TRU by Hilton, Vision Hospitality Group, WATG | Wimberly Interiors, Yabu Pushelberg and more.

Eight sessions offered continuing education credits with the AIA and IDCEC, including “Latin America: Opportunities, Challenges, Design and Development,” moderated by Liliane Moura, managing director, Benjamin West, and featuring executives with deep experience and expertise in the Latin American hospitality market.

Panelists included Alinio Azevedo, vice president acquisitions, Loews Enterprises; Sandy Benitez, principal, Design Atelier; and Richard Katzman, managing director, HVS Mexico City.

Other conference sessions addressed topics such as biophilia in hospitality design; reimagining the hotel bar; how art defines a hotel; crafting the perfect selfie spot; completing renovation projects in less time; and maximizing the appeal, efficiency and success of F&B concepts.

DESIGNED SPACES

The two-day event also featured the unveiling of five new Designed Spaces for attendee education and networking on the BDNY exhibit floor, each created by a leading hospitality design firm using a curated mix of exhibitor/sponsor product.

Designed Spaces for 2016 included “The Bar Archipelago,” designed by Santa Monica, CA-based DESIGN360 unlimited; “Ooh-La-La!,” designed by New York-based Stonehill & Taylor; “Runway,” designed by Philadelphia, PA-based Floss Barber; “Midnight Garden,” by Bethesda, Maryland-based Marriott Intl. Global Design; and “Darling Nikki,” designed by San Francisco-based P3 Design Collective.

SOCIAL EVENTS

BDNY attendees took part in multiple sold-out social events held in conjunction with BDNY, beginning with an afternoon design tour of the recently opened Four Seasons Hotel New York Downtown, led by designers from Yabu Pushelberg, on Saturday, Nov. 12. That evening, the industry came together at the ISHP Annual Fundraiser and the BDNY Opening Reception, both held at the 583 Park Avenue building.

On Sunday, Nov. 13, social events included the Opening Keynote and Lifestyle CEOs Panel Discussion at the Javits Center and the NEWH NY Product Runway Accessory Edition fundraiser held at Marquee New York.

Networking opportunities continued on Monday, Nov. 14, with the signature Boutique Design Power Players: Women Leaders in Hospitality Breakfast & Panel Discussion, featuring IIDA executive vice president/chief executive officer Cheryl Durst keynoting and seven additional industry visionaries joining Durst on the panel. NEWH presented its $5,000 NEWH Women Leaders Scholarship, sponsored by HMG, at the breakfast, to Washington State University Student, Breanna Hendrickson.

The Gettys Group Tea, a discussion with industry insiders on the future of the luxury hospitality market, followed in the afternoon. The BDNY weekend culminated with the 36th Gold Key Awards Gala held Monday evening at the Waldorf Astoria, New York.

BDNY 2017

Boutique Design returns to New York City’s Javits Center for its eighth annual East Coast trade fair, November 12-13, 2017, and will again be co-located with HX: The Hotel Experience (formerly IHMRS). Details about exhibitors, sessions, speakers and social events—as well as attendee registration and exhibitor/sponsor information—will be available at bdny.com.

To learn more about exhibiting at BDNY or sister trade fair BDwest, contact Nicole Panzeca, 513-263-9307, nicole.panzeca@hmgllc.com.

HANDS-ON DEMO SPACE

BOUTIQUE DESIGN TO DEBUT HANDS-ON DEMO SPACE AT BDNY FEATURING NEW VR, 3D TOOLS FOR HOSPITALITY DESIGNERS

Learn from the tech experts how to use the latest virtual reality and 3D printing breakthroughs to amp up the impact of your presentations and designs, and get clients not only on the same page but visually “in the room.” Strap on the headset and immerse yourself in next-gen design in Boutique Design New York’s new Incubator space at the Boutique Design Booth, Display #349, Nov. 13 and 14 at the Javits Center.

Leading developers of virtual and artificial reality (VR/AR) technologies for the hospitality design industry will provide interactive demonstrations for attendees in the new Incubator space at the Boutique Design Booth, Display #349 at the Boutique Design New York (BDNY) trade fair and conference, Nov. 13-14, at the Jacob K. Javits Convention Center.

Boutique Design executive editor and HMG conference director Mary Scoviak said the new demo space allows attendees to play with, and learn about, the next generation of tech tools for designing, rendering, presenting and revising interiors for hospitality spaces.

“These new tech tools are game changers in the dialogue between designers and clients. They take out the guesswork of sample boards and concept drawings, and make it easier for owners and operators to not only see, but experience—and comment on—design concepts. They’re not just nice-to-haves; they’re becoming as necessary as a CAD system,” Scoviak said.

Four tech demos are planned during the two-day fair, beginning Sunday, Nov. 13, with “Get (Virtually) Real,” featuring two presenters from Chicago-based design communication agency SONNY+ASH, formerly Studio Rendering, Inc.

Ash, chief creative officer, and Mike Gajdorus, director of client experience, will join Brian Thornton, design director, principal, Brian G Thornton Designs, LLC, and moderator Michelle Acevedo, principal/owner, MAD Hospitality Studio, in this hands-on session, 11:00 AM – 1:00 PM on the BDNY exhibit floor.

Later Sunday afternoon from 2:00 PM – 3:00 PM, the Incubator will feature Mark Chmielewski, senior project manager at integrated design and engineering firm PS&S, showing designers how their ideas can now be presented—and experienced virtually by clients—using 2D, 3D, even 4D and 5D technologies, in the one-hour demo “Visualization Nation.”

On Monday, Nov. 14, the Incubator focus is 3D printing. Presenter Austin Robey, co-founder of Brooklyn, NY-based 3D printing service Make Mode, will offer a primer on the use of 3D printing throughout the design process, from concept to modeling to fabrication, in “360 Degrees of 3D,” 11:00 AM – 12:00 PM.

The final demo, “Dimension Shift—3D Printing for the Next Generation” on Monday afternoon, 2:00 PM – 4:00 PM, will show attendees how 3D models are being translated into 3D environments that can be explored—and altered in real time, using gestural control—without removing the VR headset. Architect Casey Mahon, design technology director at SoCal-based CarrierJohnson + CULTURE, will demonstrate multiple applications developed by the firm’s Design Technology Group, a unit he launched five years ago to integrate new building information modeling (BIM) methods and advanced visualization techniques into client presentations.