Month: October 2017


Smart Talk

What your clients aren’t telling you (but really want you to know) By Howard Wolff On behalf of those providing hospitality design services, I asked 20 clients what they want designers to know that they aren’t telling them directly. Six big themes emerged. 1. “I’ve got a pretty good bullsh-t detector.” At the marketing stage, don’t show too much un-built work; clients know that anyone can produce an impressive rendering. They want to see built work and relevant projects. Several…