Smart Talk

What your clients aren’t telling you (but really want you to know) By Howard Wolff On behalf of those providing hospitality design services, I asked 20 clients what they want designers to know that they aren’t telling them directly. Six big themes emerged. 1. “I’ve got a pretty good bullsh-t detector.” At the marketing stage, don’t show too much un-built work; clients know that anyone can produce an impressive rendering. They want to see built work and relevant projects. Several…


2017 Gold Key Finalists Unveiled

37TH ANNUAL AWARDS PROGRAM HONORS BEST-IN-CLASS HOSPITALITY PROJECTS IN 21 CATEGORIES. Finalists have been announced for HX: The Hotel Experience’s 37th annual Gold Key Awards for Excellence in Hospitality Design, the industry’s oldest and most prestigious awards program, which is sponsored by Boutique Design magazine. Photo above: Finalists in the 2017 Gold Key Awards for Excellence in Hospitality Design include the 1 Hotel Brooklyn Bridge. Photo: Courtesy of 1 Hotels Winners in 21 categories will be announced at the Gold…


Ten BDNY Sessions Net CEUS

IDCEC APPROVES CREDITS; AIA OK IS PENDING Ten seminars for the upcoming Boutique Design New York (BDNY) have been certified as eligible for CEU credits from the Interior Design Continuing Education Council Inc. (IDCEC). These same sessions are also seeking CEU accreditation from the American Institute of Architects (AIA). Photo above: The CEU-accredited “Up-and-Coming Hoteliers” session at BDNY 2016. That panel was moderated by Boutique Design’s Mary Scoviak and included speakers Mark Keiser of Baccarat Hotels and 1 Hotels; Jay…


Boutique 18 Call for Nominations

SEARCH FOR CLASS OF 2018 OPEN UNTIL SEPT. 29 Boutique Design is seeking to recognize the rising design stars who are creating today’s (and tomorrow’s) most buzzed-about hospitality venues. If you know someone who is changing the game for hotel, restaurant, spa, cruise ship, pop-up, hostel and casino design, nominate them for the 2018 Boutique 18. Eligible interior designers must be working in the hospitality industry and either employed by an interior design, purchasing, architectural firm or hotel company/ownership group….



The Boutique Design (BD) brand is broadening its reach within the tech side of hospitality and expanding its international impact via a pair of high-profile partnerships with InfoComm International and IIDEXCanada, respectively. Here are details on both of these new initiatives: ST Media Group Intl.’s hospitality and retail brands, which include Boutique Design and VMSD magazines, the Boutique Design New York (BDNY) and BDwest trade fairs and the International Retail Design Conference (IRDC), have formed a strategic partnership with InfoComm,…


BDNY/BDwest Designed Space an Award Finalist

BDNY/BDwest Designed Space an Award Finalist Stonehill & Taylor’s design of Ooh-La-La!, a Parisian-inspired lounge concept created for the Boutique Design New York (BDNY) and Boutique Design West (BDwest) trade fairs, has been named a finalist in the 2017 Restaurant & Bar Design Awards’ International and U.K. pop-up category. Ooh-La-La! at BDNY 2016. Photo: Richard Cadan The New York-based interior design/architecture firm’s fashion-forward concept for the space, which was located on the trade fairs’ exhibit floors, takes cues French architecture….


BDNY Registration Opens!

Hospitality design professionals can now register to attend this year’s Boutique Design New York (BDNY) trade fair and conference. The event will be held Nov. 12-13 at the Javits Center, and is expanding to 120,000 net sq. ft. for its eighth run. Expected to draw a record 7,000-plus interior designers, architects, purchasing executives, hotel owners and operators this fall, BDNY has seen double-digit growth each year since its 2010 debut, charting a 19 percent increase in attendance year-over-year in 2016….



BDNY CELEBRATES INVENTIVE MANUFACTURERS WITH 2016 BEST OF BDNY PRODUCT DESIGN AWARDS, BEST EXHIBIT HONORS Miami, Florida-based exhibitor Via Motif receives Best in Show Award for its hand-cast resin tiles, one of 24 new product designs honored at the seventh annual Boutique Design New York trade fair and conference, Nov. 13-14 at the Javits Center Two dozen manufacturers/marketers of inventive design elements for hospitality interiors received Best of BDNY Product Design Awards at Boutique Design New York (BDNY), held November…

Biggest BDNY yet


Boutique Design’s annual East Coast trade fair and conference draws 6,900+ hospitality design professionals and 615 exhibitors to New York’s Javits Center, November 13-14, shattering previous records for attendance and exhibit square footage More than 6,900 hospitality design professionals from the eastern United States, Canada and Europe took part in the seventh Boutique Design New York (BDNY) trade fair and conference, held Nov. 13-14 at the Jacob K. Javits Convention Center. The event charted a 19 percent increase in attendance…

Incubator blog image


BOUTIQUE DESIGN TO DEBUT HANDS-ON DEMO SPACE AT BDNY FEATURING NEW VR, 3D TOOLS FOR HOSPITALITY DESIGNERS Learn from the tech experts how to use the latest virtual reality and 3D printing breakthroughs to amp up the impact of your presentations and designs, and get clients not only on the same page but visually “in the room.” Strap on the headset and immerse yourself in next-gen design in Boutique Design New York’s new Incubator space at the Boutique Design Booth,…