John Fareed, MSc CHME ISHC, is Managing Director for Horwath HTL in the US with offices in New York NY, Norfolk VA and Orlando FL. He is an internationally recognized authority in the field of hospitality, and has spoken on the topic at industry events in Australia, Brazil, Croatia, Egypt, France, Germany, Ireland, Italy, Mexico, United Kingdom, United Arab Emirates, and across the US, Canada and Caribbean. Fareed has appeared as an expert on national television programs including ABC News, CNN and Fox News Network, in publications such as the New York Times, USA Today, and the Wall Street Journal, and has had articles published in numerous trade journals. Fareed holds two postgraduates including a Master of Science degree in Hospitality Management from the Dublin Institute of Technology’s School of Hospitality Management and Tourism in Dublin, Ireland—where his is currently pursuing a PhD—as well as professional designations from the prestigious International Society of Hospitality Consultants (ISHC) and the Hospitality Sales and Marketing Association International (HSMAI). HSMAI recognized Fareed as one of the “Top 25 Extraordinary Minds in Sales and Marketing”, and he currently serves as Chairman of ISHC and as Chairman of the Board of Trustees for HSMAI’s International Foundation.