After a start in the world of finance and private aviation, Sam founded Craft Hospitality in 2011. Creating food & beverage focused experiences in over 15 cities, for over 100,000 attendees, Craft Hospitality is one of the leading hospitality + experiential companies in the world.
In September 2017, Sam opened MADE Hotel in New York City. MADE is a 108 key, top-to-bottom reinvented hospitality project, spawned entirely from Gelin’s own dedication to providing inventive hospitality ventures. Designed with contemporary, global-minded, creative individuals in mind, MADE has been lauded as one of the best new hotels in New York. Within MADE are four separate food and beverage spaces which Sam concepted and oversees, all of which have been covered extensively in the press, with the cellar level restaurant (Ferris) within the top 10 best new restaurants in NYC every month since it opened in September.