The world’s most innovative and progressive organization dedicated to the luxury independent boutique lodging and lifestyle industries. The association connects the world’s most dynamic executives with cutting edge business and operational insight. BLLA’s membership benefits allow access to the world’s leading minds in the space through events, research and education. Our mission is to provide leadership and opportunities for global recognition and connections to the world’s best hotels, vendors and manufacturers. All resulting in strategic interactions and access to information that helps people and organizations thrive.